The ageless ‘Happy’ singer and sustainable fashion brand curator made the cover of Ebony Magazine’s November 2014 issue where he shares his experiences, successes and ofcos the controversies.
Pharrel Williams this year launched his G-Star Raw for the Oceans, a collaborative fashion collection made in part from recycled materials and curated by Williams.
“Sustainability has been around, but it wasn’t made as obvious to me,” he said. “And that’s when I felt like, man, there’s something I could do to try to help (make) a difference, and try to bring attention to an already existing and blossoming category such as sustainability.”
Williams is not just a singer, rapper and producer, but he is also a shareholder of and creative director of Bionic, a New York-based brand that creates textiles from harvested ocean waste and has partnered with G-Star Raw for the collection.
The project is estimated to have cleaned up 35 tons of bottles and other single-use plastic products through collaborations with local environmental organizations to clean beaches in Hawaii, Australia, Bali, Midway Island and New Zealand.
According to Williams, the ecologically friendly clothing line runs counter to the consumer culture that dominates contemporary media.
“You’re always getting this very consistent messaging that you need things,” he said. “And if you don’t buy this jacket, she’s not going to look at you. And if you don’t have this lipstick, it’s going to smear in five minutes. That’s the way that a lot of companies market their products.
“Taking care of the world and thinking about your home is not number one on the list,” he continued. “Making some fashion that considers the planet, considers water and considers the people who consume it — that’s a good day at work for me.”