Skipping Rocks Lab is an innovative sustainable packaging start-up based in London. They are pioneering the use of natural materials extracted from plants and seaweed, to create packaging with low environmental impact.
Their first product, Ooho, will revolutionise the water-on-the-go market. The spherical flexible packaging can also be used for other liquids including water, soft drinks, spirits and cosmetics, and their proprietary material is actually cheaper than plastic.
Ooho spheres are created by dipping frozen balls of liquid into an algae mixture that forms a membrane around the ice. The ice melts into liquid water and membrane, which is edible and biodegradable, forms a watertight seal around it. To consume the liquid you can either bite into the tasteless membrane and sip it out or just eat the entire ball, membrane and all.
However, there have been several criticisms from pundits who argue that such an innovation as Ooho, though commendable and even applicable in large gatherings such as marathons and sports events where one-gulp solutions to thirst are the norm, is impracticable on a large scale as it is being touted.
They wonder how this edible water bottle can be translated into everyday use, in which one can put it in a backpack, or sell it at a store without needing packaging, since it is supposed to be edible. Simply put, they do not think Ooho can replace plastic bottles which are frankly, one of the simplest ‘technologies’ helping us drink water anywhere, everywhere, right now.
Will this edible water bottle eat up plastic bottles as we know them? What do you think?
Skipping Rocks Lab is part of the Climate KIC start-up acceleration program founded by the European Institute of Innovation & Technology (EIT) and the scientific team is based in Imperial College.
Skipping Rocks Lab was awarded the 2014 Lexus Design Award, the 2014 World Technology Award (environment) held in association with Fortune and TIME, 2015 SEA Award and 2016 UK Energy Globe Award.